Interactive up-cycle work shop SEE MORE
Wall art Ululani’s Hawaiian Shave Ice, Texas USA 2024 SEE MORE
Surface patterns for Superbalist 2020-22 SEE MOORE
SEE THIS WALL ART ON MINTED.COM
Multi-award winner in Minted’s competitive design challenges
Developed a personal fine-art collection of hand-painted acrylic artworks SEE MOORE
Surface designs that were bought by Fleo SEE MORE
Surface pattern designs for Spoonflower.com since 2012
Black and white YO! surface pattern design on hip hop shoes for Bucketfeet.
Hip hop group Delinquent Habits was seen using this shoe on their music video Go Easy 2017.
Surface pattern design / Floral Rhythms for Roxy
Between 2016 and 2017, I collaborated with Surface Print Source Studio to develop elevated surface designs for Roxy womenswear. This collection focused on translating traditional floral elements into sophisticated, high-performance apparel prints.
Lead Visual Strategist & Product Creator Collection Made In Mercury
Complete visual and technical identity for “Made In Mercury” made to order fashion collection, overseeing the transition from concept to commercial reality.
Engineered custom surface patterns using 3D design techniques to create a unique, cohesive visual language for the entire collection. Managed the end-to-end production process, designing garments and accessories online. Developed the marketing narrative ensuring a consistent brand voice across all touch points.
Led the selling phase of the brand, translating creative concepts into commercial results and managing client relationships. Collection was sold online in Shopify and Etsy.
Lead Visual Strategist & Product Creator Collection No. 5 2014
Complete visual and technical identity for “Collection No. 5,” overseeing the transition from concept to commercial reality.
Surface & 3D Pattern Design: Engineered custom surface patterns using 3D design techniques to create a unique, cohesive visual language for the entire collection.
Technical Execution: Managed the end-to-end production process, including precision pattern cutting and high-end sewing of the “Total Look” garments.
Brand Strategy & Marketing: Developed the marketing narrative including photo shoots, styling and visual assets to launch the collection, ensuring a consistent brand voice across all touchpoints.
Commercial Sales: Led the selling phase of the brand, translating creative concepts into commercial results and managing client relationships. Collection was sold in Paella Showroom Ba
Multidisciplinary Surface Art / Shopvida | Brand Launch & Art Direction
Created hand-painted original artworks strategically adapting them into a cohesive lifestyle collection. This project showcased the versatility of my surface art, translating fine-art motifs across diverse mediums—from soft goods and technical placement prints to high-end jewelry design 2015.
Lead Visual Strategist & Product Creator
Art Apparel “Collection No.4″| Barcelona, Spain 2013 Boutique Collection
Conceptualized and launched a collection of hand-painted, one-of-a-kind garments debuted at the Paella Showroom in Barcelona. I personally executed every stage of the brand—from textile selection and artisanal painting to technical construction and visual marketing.
Designed an exclusive series of surface pattern designs for a premium home decoration collection, produced and launched in Barcelona, Spain 2018. The finished textile and decor line was curated and sold directly through the PAELLA Showroom Gallery & Shop and Wayfair.com.
Created a cohesive visual narrative that captured the local Spanish aesthetic while maintaining broad commercial appeal for interior design enthusiasts.
Designed a series of surface patterns for a modern clothing collection, presented at Paella Showroom in Barcelona 2018. The collection integrated painterly motifs and seamless pattern technical design onto wearable fashion pieces, balancing fine-art craftsmanship with commercial garment production.
Successfully showcased the surface design series within the Barcelona boutique space, highlighting the connection between fine-art print design and contemporary apparel.
