Planned and directed an interactive hands-on workshop in collaboration with Laatumeininki for Kierrätyskeskus (The Centre for Reuse). The initiative focused on upcycling techniques, sustainable design thinking, and engaging the local circular economy practices.
Key Responsibilities & Contributions
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Concept & Program Design: Developed the workshop structure, learning objectives, and hands-on activities tailored to diverse participant skill levels.
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Creative Direction & Execution: Facilitated session flow, managed resource allocation using repurposed materials, and ensured an inspiring, educational environment.
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Stakeholder Collaboration: Coordinated between Laatumeininki and Kierrätyskeskus to align organizational goals, event branding, and messaging.
Results & Impact
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Dynamic Crimson Upcycling: Transformed discarded materials into functional, high-value artistic items during the live sessions.
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Vibrant Emerald Engagement: Successfully educated participants on practical circular economy principles, generating high participant satisfaction.
Big wall art piece Lush tropical flowers for ululanishawaiianshaveice.com
Ululani’s Hawaiian Shave Ice, Texas USA 2024
Surface pattern designs for Superbalista 2020-22
SEE THIS WALL ART ON MINTED.COM
I have been participating Minted design competitions since 2012 and won 12 awards.
Minted has had my Photo art, painted and drawn art, surface pattern design for sale on their website.
Surface pattern designs for coldwatercreek.com through Surface Print Source.
Own project. Hand painted art by acrylic colours 2015-2022
Between 2018 and 2022, I collaborated with a UK print studio and developed surface designs that landed for Fleo actiwear. This collection focused on sophisticated, high-performance apparel prints.
Surface pattern designs for Spoonflower.com since 2012
Black and white YO! surface pattern design on hip hop shoes for Bucketfeet.
Hip hop group Delinquent Habits was seen using this shoe on their music video Go Easy 2017.
Surface pattern design / Floral Rhythms for Roxy
Between 2016 and 2017, I collaborated with Surface Print Source Studio to develop elevated surface designs for Roxy womenswear. This collection focused on translating traditional floral elements into sophisticated, high-performance apparel prints.
Lead Visual Strategist & Product Creator Collection Made In Mercury
Complete visual and technical identity for “Made In Mercury” made to order fashion collection, overseeing the transition from concept to commercial reality.
Engineered custom surface patterns using 3D design techniques to create a unique, cohesive visual language for the entire collection. Managed the end-to-end production process, designing garments and accessories online. Developed the marketing narrative ensuring a consistent brand voice across all touch points.
Led the selling phase of the brand, translating creative concepts into commercial results and managing client relationships. Collection was sold online in Shopify and Etsy.
Lead Visual Strategist & Product Creator Collection No. 5 2014
Complete visual and technical identity for “Collection No. 5,” overseeing the transition from concept to commercial reality.
Surface & 3D Pattern Design: Engineered custom surface patterns using 3D design techniques to create a unique, cohesive visual language for the entire collection.
Technical Execution: Managed the end-to-end production process, including precision pattern cutting and high-end sewing of the “Total Look” garments.
Brand Strategy & Marketing: Developed the marketing narrative including photo shoots, styling and visual assets to launch the collection, ensuring a consistent brand voice across all touchpoints.
Commercial Sales: Led the selling phase of the brand, translating creative concepts into commercial results and managing client relationships. Collection was sold in Paella Showroom Barcelona.
Freelance Technical Designer for Borne.uk Featured in Vogue.uk
Collaborated directly with designer Elise Berger to bring high-end creative visions to life for a brand featured multiple times in British Vogue and Spanish Vogue 2012-14.
Multidisciplinary Surface Art / Shopvida | Brand Launch & Art Direction
Created hand-painted original artworks strategically adapting them into a cohesive lifestyle collection. This project showcased the versatility of my surface art, translating fine-art motifs across diverse mediums—from soft goods and technical placement prints to high-end jewelry design 2015.
Lead Visual Strategist & Product Creator
Art Apparel “Collection No.4″| Barcelona, Spain 2013 Boutique Collection
Conceptualized and launched a collection of hand-painted, one-of-a-kind garments debuted at the Paella Showroom in Barcelona. I personally executed every stage of the brand—from textile selection and artisanal painting to technical construction and visual marketing.
